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Marcelo Monteiro - Fishcode

Marcelo Monteiro - Fishcode

"When I manage to combine communication about the ocean, based on science and in favor of the conservation of fishery resources, I feel fulfilled!"

- Marcelo Monteiro
São Paulo / Brazil

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About Marcelo

An entrepreneur with over 20 years of experience, a graduate of Insper and founder of three startups. At the helm of FishCode, Marcelo combines his expertise in marketing and food service with his passion for the sea to transform fish consumption in Brazil, bringing unconventional species closer to consumers' tables through technology and strategic content.

  • Mullet Fishing and the paradox of Brazilian fish

    Brazil has one of the largest mullet fisheries in the world, involving everything from industrial trawler fleets to thousands of artisanal fishermen spread across the lagoons and estuaries of the coastal plain. Joint Ministerial Ordinance MPA/MMA No. 26/2025, published on February 28, established a total catch limit of 6,795 tons for 2025, strategically distributed among different fishing modalities.

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  • Copper River King Salmon: The King of Kings of Wild Salmon

    Wild salmon that arrives in Brazil comes from Alaska, a stronghold for several species. Among them, two stand out for being highly valued and fetching high prices in the international market: King Salmon and Sockeye Salmon, which become even more special when caught in the Copper River.

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  • A pot of gold: Meet the Rainbow Trout

    For culinary enthusiasts, trout offers a world of possibilities. Its delicate and flavorful flesh adapts to various preparations, from raw (like sushi and sashimi) to marinated and cooked dishes. Whether grilled, baked, or braised, trout always surprises with its tender texture and distinctive flavor.

    Although they share some similarities, trout differs from salmon in its purer and more natural flavor, requiring fewer seasonings to enhance its qualities.

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