FUNFISH
Discover the FUNFISH Seal: Fantastic Unusual Fish
Fantastic Unusual Fish
What makes a great fish?
Taste, price, availability, abundance?
Today, unfortunately, we have an over-reliance on a very small number of species that have been globally recognized as excellent.
While they may have once been abundant, some are now at risk of disappearing. And because they have become scarce, they command extremely high prices.
Some come from far, far away and require high technology to reach us.
Taste and Sustainability
Bluefin tuna is a great example. Rare and extremely valuable, this species is desired by the most demanding chefs and consumers, and consequently by fishermen, who spare no effort or resources to find this beautiful animal.
The sought-after salmon, originally wild, has also become a global product, farmed on a large scale, susceptible to diseases, and dependent on feed, and can fetch high prices.
But this label comes at a high cost, for those who want to fish, eat, and especially for the planet. And when we look at all that the oceans and rivers offer us, it makes no sense to only have eyes for a few species. It's time to learn about and appreciate what nature offers us, respecting its cycles. So, these two variables – Taste and Sustainability – must go hand in hand to classify fish or seafood as Fantastic.
The FunFish Seal
The good news is that we have many options that meet these two requirements, and they may be right near you.
We are excited to introduce the FunFish Seal - Fantastic Unusual Fishes, a collaborative initiative that unites the expertise of biologists, oceanographers, fishing engineers, veterinarians, nutritionists, chefs, and fishermen committed to preserving our oceans and the diversity of flavors they have to offer.
In a world where exceptional flavors meet social and environmental responsibility, the FunFish Seal stands out as a guarantee of quality and sustainability for retailers and restaurants that wish to offer a unique and conscious culinary experience.
Why join the FunFish Seal?
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Extraordinary Taste
Every fish and seafood product identified with the F.Un.Fish Seal is chosen for its exceptional flavor and uniqueness. We believe that species diversity is the true jewel of the oceans, and our initiative aims to celebrate this culinary richness.
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Sustainability First
We recognize the vital importance of protecting our aquatic ecosystems. With the collaboration of biologists, oceanographers, fishing engineers, and fishers, we select only options that meet rigorous sustainability criteria. By choosing products with the FunFish Seal, you are supporting responsible fishing practices and the preservation of our oceans for future generations.
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Connection between Producers and Consumers
FUNFISH species are mostly local fish that are sometimes discarded or underutilized because they are not commercially known or properly valued. What a shame! And in a sustainable chain, losses and waste are intolerable!
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Increasing Sales Responsibly
By joining the F.Un.Fish Seal, you not only add value to your fish shop or menu but also share a story of dedication to marine resource conservation. Conscious consumers seek gastronomic experiences that reflect their values, and the FunFish Seal is the badge that connects them to this sustainable journey.
Join the Blue Transformation
Become part of a network of retailers and restaurants committed to transforming the way we enjoy fish and seafood. With the FunFish Seal, you not only offer an exceptional dining experience but also become an active advocate for marine biodiversity, thus contributing to a more productive and resilient future for our oceans.
